COPY development

Through Hilla Villas, independently minded travellers can find the best experiences and book the best stays Lapland has to offer.

I’ve had the pleasure of working with Hilla Villa’s exceptional design team to bring the brand to life on their website, tempting would-be guests with the little details and once-in-a-lifetime adventures.

I crafted copy for the website and launch materials, capturing their warm, friendly, elegant spirit. Pared back and carefully chosen, the words let the brand’s luxury shine through.

Launching in Autumn 2023, Hilla Villas is new way of experiencing Lapland– an unique travel and experience platform, with a distinctive voice.

Deliverables

• Brand voice
  Persona development

• Brand messaging

• Website copy

• Content strategy