Hi. I'm serena.
I manage digital content. I create SEO strategies that deliver rank, traffic and conversions. My formula is persona empathy + keyword discovery + excellent content = search category ownership.
And I write copy. All kinds.
Websites. Emails. Social media. Brand manifestos. The Business to Business sell sheet. The empathic, engaging Tweet. Feeds of micro-posts carefully timed to hit at peak traffic times zones.
And yup, I do social media too.
Mostly it's not about the channel or even the format, it's about tapping into the emotional intent that triggers the search or the click or the visit.
I love to work with people who get this!
For more about my past work, contact me:) .