COPY development
Finoa is a regulated crypto platform for institutional and high net worth investors
Working closely with the in-house team, I created copy for five core pages including the homepage, platform pages and about pages.
Each page mapped to a high-potential keyword and deployed on-page best practices.
Considering the huge role trust plays and how complicated financial information can be, the TOV had to make people feel at ease, while the copy needed to be clear, engaging, and reassuring.