Google App ads

Caarisma is the world’s first total facial scan beauty app

Building on a successful paid Facebook campaign supporting Caarisma’s launch, I managed a universal app campaign for the brand.

Work included:

• Research and identify appropriate keywords that align with the target audience and campaign goals.

• Develop engaging, fun and informative creatives.

• A/B testing to iteratively refine the campaign to drive higher conversions and engagement, week on week

Results included:

The campaign led to a substantial increase in app downloads, excellent click through rates, enhanced user retention rates, and a jump in positive user feedback.

The results included 9.4% conversion rate at €0.03 cpc.