A Facebook campaign that reached over 2m people in 2 weeks

Caarisma is a first of its kind beauty app that offers an AI-powered facial scan, personalised aesthetic coaching and priority access to the best aestheticians in town. 

Caarisma hired me to create a low-cost ad campaign during its soft launch. The end goal of the campaign was to increase the number of leads and it was to run for an initial two week period.

After some initial experimenting - on targeting, creatives and concepts, on a very low budget, the campaign drove over 125K Facebook-specific click throughs at an amazing €0.01 cpc.

I took the learnings from the facebook campaigns and applied them with success across google ads (>10% CTR) and TikTok respectively.

The learnings and optimising from the launch campaigns, then became the basis for a profitable long term strategy.

Key Results

Link Clicks: 125K
Cost per click: €0.01
Reach: >2m